Echome
A mobile app for food lovers.
Echome is a platform that helps users find and discover the most interesting restaurants, bars and dishes around their localisation. It's a platform based on customer reviews and business profiles, with a special focus on private communities and truthful reviews.
I worked as a Lead UX/UI designer, first designing a new logo and brand style, and later taking their existing Android Beta to a new look&feel for iOS and Android.
Echome's strapline is "redefine delicious". The logo plays with the location pin icon and a character licking its lips: "I spotted a delicious dish!"
Content is key
The design for both Android and iOS respond to a user friendly mobile app. The style is elegant and minimalist, paying attention on how user generated content would fit in. The different sections are colour coded (businesses = red, blue = review, friends = green, messages = yellow) and the app uses various icons for its many functions.
Key responsibilities:
Logo design and brand conception.
Creation of brand guidelines, setting up the core values for all brand communications.
Designing user interfaces for Android and iOS.
Supporting front-end and back-end developers on design and usability issues.
Balancing design intuition, business requirements and customer needs.
Prototyping ideas using pen and paper, Pencil and Invision.
Documenting potential enhancements and solutions.
Conceptualise and execute creative campaign work, cross- channel with focus on social media.
